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  • Episode 2: Bubble

    It’s time to rethink your approach and prioritize what works best on the platform! In this video, we’ll debunk common misconceptions and show you how to tailor your content specifically for creating for TikTok.

    • Video
    • Duration 1m
    • Rating 4.0
  • [Webinar Replay] Moments matter more. Only on TikTok: Brand Basics

    Overview Unlock the secrets to building high-impact TikTok branding campaigns with proven, data-driven strategies. In this webinar, you'll learn how to optimize your campaign performance with the ideal campaign length, product mix, creative approach, and more to drive results. Learning...

    • [Webinar Replay] Introducing TikTok Search Ads

      With 55% of consumers now preferring to research products on video platforms*, join our TikTok Academy webinar to learn more about this shift in intentional discovery, and hear from our product experts on how TikTok Search Ads is primed to...

      • POV

        Hear insights from top industry voices where top marketers, creators, and brands share their point of view on the future of marketing.

        • Path
      • Return on Creative - Webinar

        In this session, we unpack our collaborative research with Ipsos, focusing on the significant roles of empathy and resonance in marketing. Discover how understanding and connecting with your audience on a deeper level can transform your campaigns.

        • Video
      • Episode 25: Yeast

        In this video, we’re revealing the key to making content that captivates, engages, and goes viral! Whether it’s your creativity, timing, or something else entirely—find out what sets the best TikToks apart from the rest.

        • Video
        • Duration 1m
      • Episode 16: POV

        Learn techniques for crafting compelling narratives, enhancing relatability, and making your videos more dynamic. 

        • Video
        • Duration 2m
      • Episode 15: OU LA LA

        Discover what makes these campaigns shine, from creative storytelling to clever strategies, and learn how top brands engage their audience. 

        • Video
        • Duration 1m
      • Episode 5: Earworms

        Struggling to find the perfect track for your TikTok videos? Learn how to select trending tracks, use music creatively, and even create your own sound to make your videos stand out. 

        • Video
        • Duration 1m
      • Episode 7: Goof

        Want to connect with your audience on a deeper level? Learn how to embrace your uniqueness, share your personal story, and authentically engage with your followers.

        • Video
        • Duration 1m
      • Episode 11: Key

        Learn how to create content that not only captures attention but also motivates your audience to take action!

        • Video
        • Duration 1m
      • The future of sports and fandom

        Hear how brands and organizations like the NFL use TikTok to engage fans, unlock game-day strategies, and tap into athletes and creators as cultural drivers

        • Rating 5.0
      • Episode 17: Quad

        Learn how to align with community values, participate in relevant trends, and create content that speaks directly to your viewers. 

        • Video
        • Duration 1m
      • Episode 14: Nerves

        We’re tackling the most frequently asked questions about TikTok, from working with creators, navigating trends to growing your audience and creating engaging content. 

        • Video
        • Duration 2m