Measurement: Making Every Metric Count
Go beyond basic KPIs to uncover how leading apps approach measurement across the full funnel.
All Activities
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[Europe, Middle East, Turkey, & Africa] Real Profiles, Real Results: Get Ready for TikTok's Account Identity Update
Overview TikTok is evolving how brands show up — making authentic brand identities central to every campaign. In this session, learn how to prepare for the update requiring all ads to run from real TikTok profiles. Discover how to go...
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Episode 4: Damn!
Let us break down the magic behind trending TikTok challenges, effects, and styles, and how you can use these insights to create your own viral content.
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Episode 24: X
From algorithm secrets to content strategies, find out what's fact and what's fiction when it comes to making your TikToks stand out.
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Episode 3: Symphony Assistant
Symphony Assistant is an all-new AI production tool for brands to generate video content for Tiktok with minimal inputs.
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[Webinar Replay] From Awareness to Action: Master Full Funnel
Maintaining performance while scaling on TikTok requires continuously finding new, engaged audiences to power your lower-funnel campaigns. In this webinar replay, you'll learn how to activate a full-funnel strategy that unlocks stronger efficiency and long-term growth. Hear from advertisers as...
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TikTok Masterclasses at OMR 2025
Check out our masterclasses to learn the latest platform insights and topics at OMR 2025.
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[Webinar Replay] TikTok Made Me Book It: Travel Ads 101
Travel itineraries are built on TikTok. From dream destinations to last-minute getaways, travelers are using TikTok to discover where to go, how to get there, and what to book next. In this webinar, you’ll learn how to capture that attention at...
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Create for TikTok
Get top tips and tricks from the experts on how to create high performing TikTok content for all your goals.
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Set up a Messaging Ads Campaign
Learn how to set up Messaging Ads on TikTok.
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Episode 13: Magnet
Discover tips for leveraging trends, understanding your audience, and crafting content that feels real and relatable. Start building your TikTok community with content that speaks for itself.
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Create different iterations of your TikTok ads
Discover how to scale up creative volume by making iterations of your ads.
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Measurement for GMV Max Campaigns
Learn how to measure performance for GMV Max campaigns.
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[Webinar Replay] Navigating Digital Spaces: How TikTok Supports Teen Safety Online
Join us and gain insights and research-led guidance that helps empower parents, guardians and responsible marketers to support teens when it comes to online safety. TikTok has partnered with Internet Matters to share actionable tips and support that help to...
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How content drives outcomes: Turning creative talent into business growth
From creativity to conversion — explore how brands and creators are transforming storytelling into strategy. In this episode of POV, we sit down with Caspar Lee, Creator and Co-founder of Influencer, and Simon Morris from Adobe to discuss how...
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A Conversation with Nazli Dagdelen, Senior Marketing Manager at Codeway
Watch the extended conversation with Nazli on creativity, content, and growing with TikTok.
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Intro to Messaging Ads
Learn how to turn ad impressions into messaging conversations on TikTok.
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[Webinar Replay] Smarter Selling Starts Here: Master TikTok’s Smart+ Catalog
Advertisers know TikTok Ads Manager, but many still struggle with the catalog side of the equation. In this recording, our product experts show you how to seamlessly onboard, manage, and optimize product catalogs while unlocking the power of TikTok’s automation...
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Set up Search Ads on TikTok
Learn how to set up Search Ads on TikTok.
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TikTok World 2025
Check out the latest product innovations from TikTok World 2025.
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Practice Test A
Check your readiness with a comprehensive practice test that reflects the official exam.
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Manage your Messaging Ad conversations
Learn how to manage conversations from your TikTok Messaging Ads using the tool that best fits your team’s needs.
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Episode 21: Unagi
Learn how to craft videos that speak to diverse audiences and spark engagement across the platform. Let's make your content relatable, shareable, and unforgettable.
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Episode 20: Trims
Master the art of seamless transitions, snappy cuts, and the perfect pacing to keep your viewers hooked from start to finish.
