A Conversation with Yana Kostuk, User Acquisition Specialist at Headway Inc
Watch the extended conversation with Yana on measurement, user growth, and campaign strategy.
All Activities
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Practice Test B
Check your readiness with a comprehensive practice test that reflects the official exam.
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Find and partner with creators
Discover how to find and engage creators to achieve your campaign goals.
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Editing and post-production for TikTok ads
Edit your TikTok videos to give them creative swagger.
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Add music and sound to your ad
Discover how to choose the right music or sound for your TikTok ads.
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Monitor creative performance
Learn how to evaluate creative performance and mitigate creative fatigue.
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A Conversation with Yana Efimenko, Creative Marketer at Headway Inc
Watch the extended conversation with Yana on creative excellence and what works on TikTok.
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A Conversation with Maria Khokhlova, VideoAds Specialist at Space307
Watch the extended conversation with Maria on strategy, storytelling, and growing through TikTok.
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TikTok Media Buying Professional Certification
Prepare for the Media Buying Certification Exam with the study guide, practice tests, and exam coverage resources.
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A Conversation with Ekaterina Samohovets, AIBY
Watch the extended conversation with Ekaterina on performance, creativity, and product growth.
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The future of sports and fandom
Hear how brands and organizations like the NFL use TikTok to engage fans, unlock game-day strategies, and tap into athletes and creators as cultural drivers
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Upper Funnel: Building Brands on TikTok
Why investing in upper funnel campaigns drives long-term growth, and how to make it measurable.
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Episode 22: Vibe
Discover how sound can take your content to the next level, from trending audio to creating the perfect vibe. Let’s dive into the power of music and effects!
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Measurement for GMV Max Campaigns
Learn how to measure performance for GMV Max campaigns.
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Develop your creative brief
Learn how to make a creative brief to help your production team build ads that match your vision.
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Get inspiration for your TikTok ads
Master TikTok audience research to create engaging, community-driven content.
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A Conversation with Dmitrii Ilinov, Regional Sales Director at Sensor Tower
Watch the extended conversation with Dmitrii on market growth, insights, and app trends.
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A Conversation with Artem Fray, Head of Digital Media at inDrive
Watch the extended conversation with Artem on building impact across the full funnel.
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Episode 25: Yeast
In this video, we’re revealing the key to making content that captivates, engages, and goes viral! Whether it’s your creativity, timing, or something else entirely—find out what sets the best TikToks apart from the rest.
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[Webinar Replay] How TikTok Drives Results Beyond Peak Season
Amid the holiday rush, there’s a unique window of opportunity for performance-driven brands. While competition drops, TikTok users remain highly engaged—researching, learning, and setting new goals for the year ahead. In this session, you’ll learn how lead generation, app,...
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Episode 13: Magnet
Discover tips for leveraging trends, understanding your audience, and crafting content that feels real and relatable. Start building your TikTok community with content that speaks for itself.
