Intro to TikTok
Discover TikTok and how it can help you grow your business.
All Activities
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Drive website sales
Learn how to bring visitors to your website and effectively drive product sales.
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Interactive creative formats
Discover how you can make your ads even more engaging with Branded Effects and Interactive Add-Ons.
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Set up a brand awareness campaign
Learn how to set up a brand awareness campaign in TikTok Ads Manager.
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Measurement for lead gen and messaging ads
Learn how to evaluate the performance for your TikTok lead generation campaigns.
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Make TikTok videos with a creator
Find out how to work with creators to make TikTok ads for your business.
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Brand planning tools
Learn about how to plan TikTok brand campaigns.
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Set up a Catalog Ads campaign
Learn how to set up and optimize Catalog Ads campaigns on TikTok.
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[Global] TikTok Media Buying Certification Exam Study Session
Join us for a study session for the TikTok Media Buying Certification exam to get prepared to take the exam. We'll cover the following content: TikTok Media Buying Certification exam overview Exam study resources and how to study for the...
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Set up a lead generation campaign - Previous flow
Learn how to set up and optimize a lead generation campaign on TikTok.
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Intro to lead generation on TikTok
Learn how to generate leads for your business with TikTok ads.
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[Global] TikTok Media Buying Certification Exam Study Session
Join us for a study session for the TikTok Media Buying Certification exam to get prepared to take the exam. We'll cover the following content: TikTok Media Buying Certification exam overview Exam study resources and how to study for the...
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Connect your product catalog to TikTok
Learn how to set up a catalog for Video Shopping Ads.
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Measurement for app promotion campaigns
Learn how to measure app promotion campaigns on TikTok.
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Promote your videos with Spark Ads
Turn organic TikTok videos into ads with Spark Ads.
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Measurement for website sales campaigns
Learn how to measure performance for TikTok website conversion campaigns.
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Set up a website sales campaign - Previous flow
Learn how to set up and optimize a website conversions campaign on TikTok.
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Return on Creative - Webinar
In this session, we unpack our collaborative research with Ipsos, focusing on the significant roles of empathy and resonance in marketing. Discover how understanding and connecting with your audience on a deeper level can transform your campaigns.
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[Europe] From 'Watch It' to 'Want It': Mastering the Mid Funnel on TikTok
Overview The mid-funnel is where purchase decisions are made, or lost. On TikTok, it's where watching becomes wanting. In this webinar, you'll learn how to own the "Heart of the Funnel": TikTok's mid-funnel sweet spot where curiosity turns into confidence...
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Get discovered with Search
Learn how to leverage Search Ads to reach high-intent audiences.
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Practice Test B
Check your readiness with a comprehensive practice test that reflects the official exam.
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Creative iteration
Explore how to create variations of your TikTok videos in order to test which creative performs the best, and how to squeeze more mileage out of your creative investments.
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Get inspiration for your TikTok ads
Master TikTok audience research to create engaging, community-driven content.
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Finding the perfect match: How brands and creators collaborate to win
From creativity to conversion — explore how brands and creators are transforming storytelling into strategy. In this episode of POV, we sit down with Caspar Lee, Creator and Co-founder of Influencer, and Simon Morris from Adobe to discuss how...
