Measurement for brand awareness and consideration campaigns
Learn how you can measure the impact of your brand awareness ad campaigns.
All Activities
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Connect your product catalog to TikTok
Learn how to set up a catalog for Video Shopping Ads.
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Promote your app
Learn how to drive installs and retention for your mobile app.
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Build your brand
Learn how to guide audiences from awareness to consideration and build lasting brand favorability on TikTok.
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Measurement for lead gen and messaging ads
Learn how to evaluate the performance for your TikTok lead generation campaigns.
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Manage your Instant Form leads
Learn how to easily manage leads by integrating your CRM system or using TikTok's Leads Center.
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Intro to advertising on TikTok
Learn about TikTok ads, what they look like, and how they can drive a variety of advertising goals.
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Drive website sales
Learn how to bring visitors to your website and effectively drive product sales.
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Capture leads with an Instant Form
Learn how to create an Instant Form for lead generation.
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Set up a lead generation campaign
Learn how to set up and optimize a lead generation campaign on TikTok.
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Implement data connections for your mobile app
Get your app set up to measure conversions from TikTok app promotion ads.
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Set up an app promotion campaign
Learn how to set up and optimize app promotion campaigns on TikTok.
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Measurement for website sales campaigns
Learn how to measure performance for TikTok website conversion campaigns.
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[Global] TikTok Media Buying Certification Exam Study Session
Join us for a study session for the TikTok Media Buying Certification exam to get prepared to take the exam. We'll cover the following content: TikTok Media Buying Certification exam overview Exam study resources and how to study for the...
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Intro to Catalog Ads
Learn how to use Catalog Ads to dynamically get your products in front of the right people.
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[Global] TikTok Media Buying Certification Exam Study Session
Join us for a study session for the TikTok Media Buying Certification exam to get prepared to take the exam. We'll cover the following content: TikTok Media Buying Certification exam overview Exam study resources and how to study for the...
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Promote your videos with Spark Ads
Turn organic TikTok videos into ads with Spark Ads.
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7 ways to build a brand that thrives on TikTok
In this episode of POV, PepsiCo's Fernando Kahane and PVH's Neri Bastiancich share seven practical moves for marketers who want to win on TikTok: from leaning into trends and creators to rethinking success metrics and unlocking full-funnel growth.
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Culture isn't a trend – it's the new growth engine
In this epsiode of POV, Fernando Kahane (PepsiCo UK & Ireland) and Neri Bastiancich (PVH) unpack how CMOs break cultural barriers, champion creator-led storytelling, and prove the value of creativity to the board.
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Get Creative
Discover creatives through trends, case studies, and business insights.
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Spark Creativity with AI - TikTok Symphony Webinar
TikTok Symphony experts to invite you to discover the new suite of Generative AI solutions to help ideation, production and optimization.
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POVs from the App Summit 2025
Discover the latest insights about the app economy from the App Summit 2025 in Dubai.
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[Webinar Replay] Take Control of TikTok Performance With Smart+
In this session, we’ll show you how automation paves the way. Smart+ helps marketers navigate TikTok performance by combining AI-powered automation with flexible controls across targeting, budget, placement, and creative. The result: stronger outcomes, proven ROAS, and campaigns you can...
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[North America] TikTok Next: Turning Trend Signals Into Business Results
Overview Brands are already planning for 2026—but the ones that win are acting now. In this tactical webinar, you’ll learn how to turn TikTok Next’s 2026 trend signals into clear, actionable strategies you can apply to planning, creative, and testing...
