Automation can only choose from the creative you give it. Learn how to build variation that teaches the system something new, and when creator-led content is the right next move.

This course will prepare you to:

  • Diagnose when creative supply is the constraint on Smart+ performance and when another setup issue is more likely.
  • Identify the trust, demonstration, or relevance gaps that creator-led content solves best.
  • Choose between App Profile Page and iOS Custom Product Page based on message consistency.
  • Decide when to hold, add creative, split test, or look outside creative entirely.