A Conversation with Merve Koc, Head of Marketing at Getcontact
Watch the extended conversation with Merve on brand building, performance, and making media count.
Speakers
Learning objectives
This session will prepare you to:
- Recognize which metrics matter most for brand success.
- Learn how to evaluate upper and mid-funnel impact.
Additional learning
Measurement for brand awareness campaigns
Learn how you can measure the impact of your brand awareness campaigns.
