Measurement: Making Every Metric Count
Go beyond basic KPIs to uncover how leading apps approach measurement across the full funnel.
Speakers
Learning objectives
- Discover the key metrics app leaders use to evaluate success.
- Learn how to apply frameworks like incrementality and MMM.
- Recognize how advanced measurement drives smarter media planning.
Additional learning
Measurement for app promotion campaigns
Learn how to measure app promotion campaigns on TikTok.
