Culture isn't a trend – it's the new growth engine

For today's senior marketers, the challenge isn't just showing up on TikTok – it's leading through culture. In this epsiode of POV, Fernando Kahane (PepsiCo UK & Ireland) and Neri Bastiancich (PVH) unpack how CMOs break cultural barriers, champion creator-led storytelling, and prove the value of creativity to the board. A candid conversation on staying ahead when culture moves faster than corporate calendars.

Additional learning

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