[Middle East, Turkey, Africa, & Pakistan] Smart+ for Apps & Search: Unlocking Performance at Scale
Overview
A deep dive into how Smart+ powers app growth and search-driven intent campaigns. This session explores automation across targeting, bidding, and creative to drive installs, in-app actions, and incremental performance at scale.
Learning Objectives
- Differentiate Smart+ App vs Smart+ Web use cases and deployment strategies.
- Understand signal prioritization for app events (install vs in-app value).
- Leverage search intent signals to capture high-intent users.
- Structure campaigns to maximize scale while protecting efficiency.
- Translate Smart+ results into clear commercial value for clients.
Choose an Upcoming Session
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[Middle East, Turkey, Africa, & Pakistan] Smart+ for Apps & Search: Unlocking Performance at Scale
Thursday, Mar 26, 2026 at 7:00 AM to 8:00 AM EDT