[North America] Real Profiles, Real Results: Get Ready for TikTok's Account Identity Update
Overview
TikTok is evolving how brands show up — making authentic brand identities central to every campaign. In this session, learn how to prepare for the update requiring all ads to run from real TikTok profiles. Discover how to go TikTok F.I.R.S.T., TikTok’s five-step framework for building a strong, authentic brand presence that drives stronger results for your ad campaigns.
Learning Objectives
- Learn about TikTok’s ad identity update and what it means for how brands deliver ads through real TikTok profiles.
- Discover the five steps to Go TikTok F.I.R.S.T. - link your TikTok profile, update existing ads, and launch campaigns from your real profile.
- Enable Spark Ads setup easily with your brand's TikTok profile connected.
- Drive stronger engagement and trust through authentic brand representation.
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