[North America] The Hidden Growth Opportunity: How TikTok Drives Results Beyond Peak Season
Overview
Amid the holiday rush, there’s a unique window of opportunity for performance-driven brands. While competition drops, TikTok users remain highly engaged—researching, learning, and setting new goals for the year ahead. In this session, you’ll learn how lead generation, app, and service-based advertisers can tap into this momentum to drive efficiency and measurable growth.
Learning Objectives
- Discover new insights around TikTok user behavior and engagement trends during the holiday and new year period
- Learn how CPM and CPA patterns shift to create more efficient performance opportunities
- Explore strategies for lead gen and app growth using Smart+ automation, creative best practices, search, and bidding strategies
- Walk away with a practical checklist to maximize performance during this growth window and into 2026
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