7 ways to build a brand that thrives on TikTok

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Culture drives commerce. But how do you translate that into action? In this episode of POV, PepsiCo's Fernando Kahane and PVH's Neri Bastiancich share seven practical moves for marketers who want to win on TikTok: from leaning into trends and creators to rethinking success metrics and unlocking full-funnel growth.

Additional learning

To learn more about how to build a brand that thrives on TikTok, check out our courses below.

TikTok Academy

Intro to brand building on TikTok

Learn how TikTok ads can increase brand awareness and favorability.

TikTok Academy

Get inspiration for your TikTok ads

Master TikTok audience research to create engaging, community-driven content.